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For example, to use a custom attribute named “zip code”, you would include You can also pull content directly from a web server via Braze’s Connected Content feature.

As a convenience, a summary of supported personalization tags are listed below.

For example, if you include the following text in your message: , the appropriate value from the user will be interpolated when the message is sent.

If you would like to use the value of a custom attribute, you must add the namespace “custom_attribute” to the variable.

Put your expression inside of two sets of curly brackets to notify Braze that you’ll be using an interpolated value.

Inside of these brackets, any user values that you want to substitute must be surrounded by an additional set of brackets with a dollar sign in front of them.

Furthermore, for push notifications, it is possible that Braze may be unable to discern the device attached to the push notification under certain circumstances such as if the push token was imported via API, resulting in values being for those messages.

In some circumstances, you may opt to use conditional logic instead of setting a default value.

The modal will insert Liquid with your specified default value at the point that your cursor was.

For more detail on each kind of tag and best practices, continue reading.

We highly recommend that you use set default fallback values for any personalization attribute that you use in your messages.

That is, a push notification or in-app message can include device attributes of the device on which the message is being read.

Because there are such a wide range of device carriers, model names, and operating systems, we advise that you thoroughly test any logic that conditionally depends on any of those values.

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